Social media audits
Review your profiles, existing content and audience engagement to identify gaps and set clear priorities.
Social Media Management (SMM)
Social media management
Melbourne & Richmond.
Our social media management service gives Melbourne and Richmond businesses a coordinated approach to Instagram, Facebook and LinkedIn where those channels fit their audience. We define content themes, organise approvals and agree how community activity and enquiries will be handled.
The bigger picture
Social Media Management (SMM)
with a clear purpose.
Social media management gives your brand a clear direction across the channels your customers use. We begin with your audience, business priorities and existing accounts, then define content themes, tone of voice and a practical publishing rhythm.
We coordinate planning, approvals and agreed community activity so your team knows what is being published and how enquiries are handled. Channel reporting helps identify useful topics, audience responses and opportunities to improve the content plan.
Connect this work with social media content and advertising and search engine optimisation for a coordinated approach to your business goals.
What we work toward
A social media strategy, agreed channel and community management scope, content calendar, approval workflow and reporting schedule.
What we can help with
The expertise behind
your next move.
Channel strategy
Choose a practical mix of platforms and content themes based on your customers, resources and business goals.
Content calendar management
Coordinate campaigns, seasonal topics and business updates through a calendar your team can review in advance.
Brand voice & profile optimisation
Keep profile descriptions, visual direction and messaging consistent so visitors understand who you are and what you offer.
Community management
Monitor agreed comments and messages during defined service hours, with escalation guidelines for enquiries and sensitive issues.
Insights & reporting
Review engagement, relevant reach, profile activity and website traffic to inform future content decisions.
How we work
From the first conversation
to what comes next.
One collaborative team. A clear process. You, involved at every step.
01
Discover
We ask the right questions, understand your goals and agree on what success looks like.
02
Design
We shape the experience, explore the details and make the direction tangible.
03
Develop
We build in focused stages, with clear communication and regular opportunities for feedback.
04
Deliver & evolve
We bring it to life, help your team settle in and plan for what comes next.
A little more clarity
Good questions.
Straight answers.
Every project is different. Here are a few useful starting points for our conversation.
Ask us something elseWhich social media platforms should we use?
The right channels depend on your audience and the content you can sustain. We review your business before recommending a focused platform mix.
How is management different from posting and ads?
Management sets the channel strategy, calendar and community workflow. Our posting and advertising service focuses on creating, publishing and promoting campaign content. The two can be combined in one agreed scope.
Can we approve content before it is published?
Yes. We agree an approval workflow and deadlines so your team can review planned content before publication.
Will you answer every message at any time?
Community coverage, response expectations and escalation responsibilities are defined in the scope. Around-the-clock monitoring is not assumed.
Can we work with your team in Richmond, Melbourne?
CLAB Australia is based at Waterman Richmond, 678 Victoria Street, Richmond VIC 3121. Contact us to discuss your social media management (smm) requirements and arrange a suitable meeting or remote consultation.
The next chapter starts here
Let’s make
what’s next.
Have an idea, a challenge or a bigger ambition? Let’s turn it into something that moves your business forward.
Tell us about your project