Account audits & campaign planning
Assess existing campaigns or plan a new account around your offers, audience, locations and available advertising budget.
Google Ads Management
Google Ads management
Melbourne & Richmond.
Our Google Ads management service helps Melbourne businesses reach people searching for their products or services. We plan search campaigns, geographic targeting, ad copy and landing-page improvements, with spend and conversion goals agreed before launch.
The bigger picture
Google Ads Management
with a clear purpose.
Effective Google Ads starts with a clear offer and a defined audience. We research relevant search terms, review your landing pages and agree the geographic targeting, campaign structure and budget before launch.
Once campaigns are running, we review search terms, ad engagement and conversion data to refine targeting and spending. Reporting connects campaign activity to meaningful enquiries or sales, with advertising spend and management scope agreed separately.
Connect this work with conversion-focused website development and organic SEO services for a coordinated approach to your business goals.
What we work toward
A campaign plan, keyword and targeting structure, ad copy, agreed conversion tracking and an ongoing optimisation and reporting schedule.
What we can help with
The expertise behind
your next move.
Search advertising
Build tightly focused keyword groups and relevant search ads that connect customer intent to the right service page.
Ad copy & assets
Write clear messages, calls to action and supporting ad assets that reflect your offer and brand.
Landing page alignment
Review the journey from ad to enquiry and recommend improvements to content, usability and the conversion path.
Conversion measurement
Plan tracking for agreed actions such as enquiries or purchases, subject to your platform and consent setup.
Budget management & reporting
Review spend, search terms, negative keywords and cost per conversion to guide campaign adjustments.
How we work
From the first conversation
to what comes next.
One collaborative team. A clear process. You, involved at every step.
01
Discover
We ask the right questions, understand your goals and agree on what success looks like.
02
Design
We shape the experience, explore the details and make the direction tangible.
03
Develop
We build in focused stages, with clear communication and regular opportunities for feedback.
04
Deliver & evolve
We bring it to life, help your team settle in and plan for what comes next.
A little more clarity
Good questions.
Straight answers.
Every project is different. Here are a few useful starting points for our conversation.
Ask us something elseIs advertising spend included in management?
Media spend and management fees are agreed separately in your proposal. We confirm the budget, billing arrangements and scope before campaigns launch.
Can you manage our existing Google Ads account?
Yes. We start with an account review and access arrangements, then discuss what to retain, improve or restructure.
Do we need a dedicated landing page?
Some campaigns can use an existing service page. Others benefit from a focused landing page. We assess relevance, mobile usability and the enquiry journey before recommending changes.
Can you guarantee leads or a return on ad spend?
No. Performance depends on competition, budget, demand, your offer and the website experience. We agree goals, monitor results and use the evidence to improve campaigns.
Can we work with your team in Richmond, Melbourne?
CLAB Australia is based at Waterman Richmond, 678 Victoria Street, Richmond VIC 3121. Contact us to discuss your google ads management requirements and arrange a suitable meeting or remote consultation.
The next chapter starts here
Let’s make
what’s next.
Have an idea, a challenge or a bigger ambition? Let’s turn it into something that moves your business forward.
Tell us about your project